Identifying, competitively preparing, and nurturing U.S.
students of African descent for admission to, achievement
at, and graduation from the most selective U.S. colleges
and universities while developing character, competence
and confidence along with lifelong scholarship, citizenship,
leadership, stewardship and entrepreneurship skills.

"Our research has shown that far too many African-American students are not being prepared for college. It has shown that they are less likely than others to take rigorous, college-preparatory courses and that they don't receive the information and guidance they need to properly plan for college."

- Hugh Price                                  "Achievement Matters:  Getting Your Child The Best Education Possible."

"We were taught that doing well in school was like firing a bullet into the heart of George Wallace or Orval E. Faubus.  If Wallace
and Faubus had been sitting around in 1963 wondering how to stop the civil rights movement, and one said, 'We are going to
persuade them not to embrace deferred gratification, that education is a white thing, throw in some bling-bling and persuade them that authentic black identity is some king of thug ghetto anti-education identity,' the other would say, 'Oh man, nobody is that stupid."